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Market Research

Marketing research can be very difficult to get started on unless you know where to begin. Pikes Peak Library District has many resources available to help you with your research.

Finding Books

Tips for searching the catalog:

  • Choosing "All Fields" from the drop-down menu will search for your term or phrase through the title, description, and subject fields. 
  • You can also choose to search for a specific title, author, subject, or ISBN. 
  • When your search results display, you can use the options on the left side to narrow the results by Library Location, Material Type, Shelf Location, Author, Publication Date, or Subject.
  • Penrose library (downtown) has a Business materials Reference Section on the lower level, near the Reference Desk.

Common sections at the library for Business materials according to the Dewey Decimal System (Non-Fiction):

  • 330 Economics
  • 331 Jobs, Careers

  • 332 Finance, Investments, Mutual Funds

  • 333 Real Estate

  • 336 Taxes

  • 340 Law / Legal Resources

  • 350 Government, Civil Service

  • 650 Business, MBA Schools (650.14 - Resumes, Cover Letters, Job Hunting, Interviews)
  • 651 Business Communications, Secretaries, Business Letters
  • 652 Typing, Word Processing (653 - Shorthand)
  • 657 CPA, Accounting, Bookkeeping, Financial Reports
  • 658 Starting a Business, Entrepreneurs, Financing, Management, Interviewing
  • 658.8 Marketing, Sales, Franchising
  • 659 Advertising
  • 808 Business Writing, Getting Published, Style Manuals, Public Speaking (808.8 – Quotations)