Publishing Realities: What Publishers Want, What Authors Need, and Why Writing Still Matters
This session offers an honest but encouraging look at what publishers seek beyond great writing, the shifting industry landscape, and how authors can define success beyond just landing a book deal. We’ll explore why publishing is a partnership, not a lottery, and share practical steps to help writers build their audience, position their work, and reach readers.
About Michael Covington
Michael Covington is the Vice President - Publishing & Acquisitions at David C Cook. With decades of experience in marketing, content development, author acquisitions, industry leadership, and bookselling, he brings a unique perspective on the publishing landscape. Passionate about storytelling and author development, he helps writers navigate the industry with insight and strategy.