Understanding Financial Ratios
- Financial ratios are indicators of the health of a business.
- If you're planning your business, you might use financial ratios to project how your business will perform.
- You'll need to have good ratios if you're seeking funding from banks, venture capitalists, or other investors.
- Common types of financial ratios:
- Liquidity Ratios - measure a company's ability to meet short-term financial needs.
- Asset Turnover Ratios - measure the efficiency of asset utilization.
- Financial Leverage Ratios - measure a company's ability to meet long-term financial needs.
- Profitability Ratios - measure a company's success at generating profits.
- Some information from "How to Write the Financial Section of a Business Plan," Inc. Magazine Online
- Some information from "Financial Ratios," NetMBA.